If you needed any proof that a company would listen to their consumer base, this is a clear one right here. On the official JSAUX twitter account, it was announced that the brand name is going to be removed from the transparent back plate that was announced recently:
While it will delay the shipping by 1 week, it is really wonderful seeing a company listen to their customers and respond in a positive way. For reference, here is the way the plate looks with their branding:

We also covered the specifics of what comes with the plate in a previous article.







I hope they end up selling the branded backplates at a discounted price.
The company I work for produces custom clothing apparel, and they offer a discounted rate per item if they allow us to brand each of the item with the our company logo on it (not intrusively of course).
Anyway, it's good that JSAUX is putting in effort to cater to a very finicky market segment.
That is the type of company you give your money to.
How is this newsworthy?
It relates to the Steam Deck back plate and a major aesthetic change that many have been talking about.